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Shonda Rhimes Describes Her Grand Netflix Ambitions

“We created a brand and an audience for ABC that they did not necessarily have before, which was a certain kind of woman,” Ms. Rhimes said. “I literally remember when we started, them saying that no woman is going to watch a woman who is this ‘not nice’ and this sexually active and this competitive.“I really hate the phrase ‘smart, strong women,’ but the ‘smart, strong women’ thing really exploded with the shows we made,” she continued. “And people followed along in a way that felt really good for network television.”In contrast with her fellow super producer Ryan Murphy, who had talks with Amazon and Fox, his…

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