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The Progressive Playbook: How These Candidates Pulled Off Their Upsets

The “right” candidate is particularly important in building coalitions for statewide races, the experts said. Progressive candidates like Abdul El-Sayed in Michigan and Cynthia Nixon in New York failed to draw support outside of urban centers. In Delaware, two days after Ms. Pressley’s victory, Kerri Harris had hoped to unseat an incumbent senator but secured only 35 percent of the vote. Step 2: Take Advice from Silicon Valley: Test. Iterate. Repeat.A nimble, grass-roots campaign must also be responsive to voter feedback, the experts said. Whether it’s listening to the advice of on-the-ground organizers, or tailoring digital messages to response patterns, the advantage of a nontraditional campaign should…

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