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The New New World: Customers Died. Will That Be a Wake-Up Call for China’s Tech Scene?

Huang Jieli, who ran a Chinese ride-sharing business called Hitch, was invited to a wedding in March. One of her drivers was getting married to a woman who had once been his passenger. Thanks, the invitation said, for getting them hitched.Didi Chuxing, Hitch’s corporate parent and one of the world’s most successful and valuable start-ups, once cheered these stories of young love. Like so many other Chinese internet companies, Didi explored all kinds of ways to bring in new users, including social networking.So through suggestive ads hinting at hookups through driving, Didi pushed Hitch’s romantic possibilities. In a 2015 interview with the Chinese online portal NetEase, Ms.…

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