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Apple’s Big Spending Plan to Challenge Netflix Takes Shape

Apple is coming to Hollywood.Delete that.Hollywood is going to Apple.On March 25, a delegation of producers, studio executives and big-name actors will enter the subterranean 1,000-seat Steve Jobs Theater in Cupertino, Calif., for one of those Apple showcases, with the chief executive, Tim Cook, commanding the stage before a crowd of loyalists.This time around, the focus won’t be on the next must-have device. With iPhone sales showing signs of fatigue, the event is intended to draw attention to the company’s billion-dollar-plus bet on entertainment, an initiative that will put Apple in direct competition with Netflix, Amazon and HBO.The premiere date for the service is getting closer, with…

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Apple Plans to Stream Children’s Shows From Sesame Workshop

Apple’s slate of original programming will now have something for the kids.In its first foray into children’s programming, Apple announced on Wednesday that it has ordered two shows — one live-action, the other animated — from Sesame Workshop, the maker of “Sesame Street.” In addition, Apple has put a Sesame Workshop series centered on puppets into development.The announcement brought the number of series publicly confirmed by Apple to 15. The company has said it will start streaming its offerings next year, when it will begin competing in earnest against Netflix, Amazon and Hulu.Next Monday will be a landmark day for those entertainment ambitions. That is when the…

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