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Virgos Are Queen of Teen Internet

There’s evidence that, in 2018, people online started to take astrology more seriously.You may have had a hunch that this was a thing, but the shift was evident on Tumblr, historically the source of many of the best astrology jokes and memes, like this post assessing the sun signs of a group of big chef dolls.These days, the astrology humor is less of a presence on the platform. Amanda Brennan, Tumblr’s trends expert, said that many users had stopped joking about astrology, part of a broader shift away from memes that she has observed in popular culture.“When it comes to figuring out your identity on a larger…

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iNTERNETTING WITH AMANDA HESS: Astrology Is Fake But It’s Probably Fine

AdvertisementiNTERNETTING WITH AMANDA HESSFrom astrology memes to Instagram crystals, mysticism is taking over the internet. Is it all irrational nonsense — or is it a necessary corrective to the data-driven, hyper-logical, crypto-libertarian values that rule the internet? Episode 4 of our video series.Aug. 27, 2018From astrology memes to Instagram crystals, mysticism is taking over the internet. Is it all irrational nonsense — or is it a necessary corrective to the data-driven, hyper-logical, crypto-libertarian values that rule the internet?Published OnAug. 27, 2018As a woman on the internet, my feeds are frequently stirred by the actions of digital mystics — astrologists, tarot readers, sage smudgers, crystal outfitters and generally…

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Susan Miller Always Has a Story for You

So when Time Inc. approached Ms. Miller in 1995 to write one of the first-ever internet astrology columns after she impressed an executive with a reading, “I thought, this is what she always thought for me. And she always said, ‘Go with the newest, the latest, the greatest. Even if you’re afraid of it, keep going toward it.’” Ms. Miller licensed her forecasts to the company for four years, jumped to Disney in 1999 and finally went independent in 2001, where she’s been ever since. Still, there’s a more cynical explanation for her mother’s prediction. Later in the conversation, Ms. Miller mentions the age 40 again. “My…

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