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AT&T to Advertise on YouTube Again After a Nearly 2-Year Holdout

AT&T, one of the nation’s biggest marketers, yanked its advertising dollars from YouTube in 2017 because the brand was appearing alongside offensive videos. But on Friday, after a nearly two-year holdout, the company said it had been persuaded to resume advertising on the video platform.The decision reflects the progress that Google-owned YouTube has made with advertisers in the 22 months since a number of them discovered that some of their ads were appearing during, or before, videos promoting hate speech, terrorism and other disturbing content. AT&T was among the first companies to stop paying to advertise on YouTube, telling it that they wouldn’t return until it made…

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Netflix Will Keep ‘Friends’ Through Next Year in a $100 Million Agreement

Are Netflix and “Friends” on a break?The answer is no — for now. Reruns of Joey’s thespian trials, Chandler’s hapless sarcasm, Monica’s compulsive cleanliness, Phoebe’s feline riffs and the seemingly permanent courtship of Ross and Rachel will be available to watch on Netflix for at least another year, the streaming service has announced.But it will come at a steep price: The company will pay around $100 million to continue licensing the program from its owner, WarnerMedia, according to two people with direct knowledge of the matter who spoke on the condition of anonymity because they were not authorized to discuss details of the deal.That’s a significant jump…

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Strategies: Netflix’s Audience Is Multiplying. But So Is Its Debt.

Netflix, the streaming-video juggernaut, is growing with astonishing speed. And if you ignore the fact that it borrows billions to finance that growth, the company is a classic success story.Its ability to expand its global audience is truly impressive. The latest numbers show that Netflix gained more than six million paid subscribers around the world in the three months through September. That’s about 66,000 more paid subscribers every day, bringing its total to more than 130 million.Netflix’s extraordinary growth has disrupted the media landscape and entranced the stock market. As my colleague, Edmund Lee, has written, Netflix’s challenge has helped to motivate, if not entirely provoke, a…

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Netflix’s Cash-Fueled Road to Streaming Dominance

Here are some notable numbers from Netflix:130 million paying customers as of September$14.9 billion in revenue in the last 12 months$1.3 billion in profit for the same period7.6 million more paid subscribers expected to be added in the last three months of 201823 Emmy Awards this year, the same as HBOHere’s another: $18.6 billion.That’s the amount Netflix has committed to spending on content, including many series that won’t show up on the service for months or even more than a year, like new seasons of “The Crown” and “Stranger Things” and the much-anticipated lineup from the super producer Shonda Rhimes.It’s also far more than what traditional players…

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On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

But the Chernin Group had a theory. “With every new wave of technology, great new brands emerge, and we wanted to own those brands,” Mr. Jacobs said. “They certainly weren’t going to be incubated inside the large media companies,” where they would have to compete for resources.The men focused on niches with hyper-passionate fan bases. “Fans willing to pay for video, buy merchandise, buy tickets to live events, engage with advertisers associated with the brand,” Mr. Jacobs said. About 100,000 people paid to attend Rooster Teeth fan conventions last year, for instance. Rooster Teeth-branded merchandise (hats, shirts, socks, beer mugs) generated millions of dollars in sales.Not every…

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Judge in AT&T Case Ignored ‘Economics and Common Sense,’ Government Says

WASHINGTON — The Justice Department on Monday laid out its case against a federal court’s approval of the AT&T and Time Warner merger, criticizing a judge for “erroneously ignoring fundamental principles of economics and common sense.”The argument, made to the United States Court of Appeals for the District of Columbia, is the start of the government’s second attempt to stop the $85.4 billion deal. The Justice Department lost its case in June, and AT&T and Time Warner, the owner of CNN and HBO, have since hurried to stich their operations together.Legal experts say the government faces high hurdles to win its appeal. If it does, the companies…

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AT&T-Time Warner Deal Approval Gets Justice Department Challenge

The Justice Department had considered filing an injunction to stop the deal from closing after the judge, Richard J. Leon of United States District Court in Washington, approved it on June 12. But it did not go ahead with the motion because AT&T said the media arm would be operated as a separate group, making it easier to unwind the business should the Justice Department succeed in an appeal.The latest legal maneuvering will not immediately change the business. But if the Justice Department ultimately prevails in its appeal, AT&T would have to detach the Time Warner business, now renamed Warner Media.The government’s approach to the AT&T-Time Warner…

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HBO Must Get Bigger and Broader, Says Its New Overseer

The California-born Mr. Stankey, who lives in Texas and has donated to a number of Republican campaigns, cuts a lower profile. He started his telecommunications career at Pacific Bell in 1985 and has served in various roles at AT&T, including chief technology officer and head of the company’s DirecTV unit. On the stage of the HBO Theater, he described himself as a “Bell-head,” a term that was probably lost on the people in the seats.During the talk, Mr. Plepler seemed willing to make changes. “I’ve said, ‘More is not better, only better is better,’ because that was the hand we had,” he said, as Mr. Stankey looked…

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Largest Cellphone Carriers to Limit Sales of Location Data

The nation’s top cellphone carriers — Verizon, AT&T, T-Mobile and Sprint — all said Tuesday that they would sharply limit arrangements that give marketers and other businesses access to cellphone customers’ location data, after disclosures that the information was used to track people without their consent.Verizon announced its change in a letter to Senator Ron Wyden, an Oregon Democrat, who has been investigating location privacy issues. He had asked Verizon, AT&T, Sprint and T-Mobile to audit their relationships with companies that buy and sell access to consumer location data, known as location aggregators.“As a result of this review, we are initiating a process to terminate our existing…

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AT&T Closes Acquisition of Time Warner

AT&T announced it had completed its $85.4 billion acquisition of Time Warner on Thursday, shortly after the Justice Department said it would not seek an injunction to stop the deal.The merger gives AT&T a vast media and entertainment portfolio belonging to Time Warner, including HBO and CNN, rights to major sports leagues and valuable film franchises such as “Harry Potter.”“We’re going to bring a fresh approach to how the media and entertainment industry works for consumers, content creators, distributors and advertisers,” Randall L. Stephenson, AT&T’s chairman and chief executive, said in a statement.The Justice Department had six days to seek an injunction after a federal judge approved…

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