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What Made the TV Show ‘You’ a Hit? Netflix

Throughout the fall, the producer Greg Berlanti was trying to save his cable drama “You.”The series had premiered on Lifetime in September, but its viewership was virtually nonexistent: roughly 650,000 people were tuning in to each episode of the soapy stalker thriller, starring Penn Badgley. Even Mr. Berlanti, one of the most successful and prolific producers in television thanks to shows like “Riverdale,” “Arrow” and “Blindspot,” conceded in an interview that “barely anybody watched” it.He made repeated calls to Lifetime executives, asking for patience and making his case for a second season. It wasn’t enough. In early December, Lifetime announced it was finished with “You.”But right after…

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Prolific TV Producer Greg Berlanti Extends Deal With Warner Bros.

His production company is in production on 14 live-action, scripted series. Mr. Berlanti also directed this year’s “Love Simon,” a gay coming-of-age movie that was a hit with critics.The deal was said to be worth more than $300 million, according to two people briefed on it who spoke on condition of anonymity to discuss private negotiations. Warner Bros. has bought out Mr. Berlanti’s production company and will pay out some of the back profits he would have potentially seen in syndication deals, those people said.Warner Bros. made the announcement just days before a judge issues a final ruling on the AT&T and Time Warner merger. A week…

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