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It’s the Summer of Challenges

AdvertisementChallenges get shared. Challenges get fans. Challenges make hits. Aug. 23, 2018We’ve seen challenges before. The Ice Bucket Challenge, in which people had ice water dumped on them and sometimes raised money for ALS research, and the Mannequin Challenge, in which groups of people remained still in videos. But in the summer of 2018, challenges have proliferated rapidly and have been a dominant format on social media. Of them all, the InMyFeelings Challenge will surely be the dominant challenge of the summer. For the unfamiliar, the challenge is meant to be performed to Drake’s “In My Feelings.” Shiggy, an Instagram performer, invented it back in early July.Shiggy…

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