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Nextdoor Is Betting a Social Network Can Still Be a Platform for Politics

When Hala Hijazi wanted her friends to meet London Breed, then a candidate for mayor of San Francisco, she invited the whole neighborhood.Ms. Hijazi, a community organizer and consultant, lives in the city’s Marina District and is a member of Nextdoor, the neighborhood social media site.She planned the meet-and-greet on the Marina’s bustling Chestnut Street and posted it on Nextdoor. One neighbor said he wouldn’t vote for Ms. Breed. She said another called the candidate “the worst.” Still others decided to vote for Ms. Breed after meeting her in person.“Nextdoor is organic and, sometimes, it is going to be raw,” Ms. Hijazi said.Ms. Breed won the mayoral…

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