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Amazon Wins U.K. Broadcast Rights to Premier League

The known price of the broadcast rights in Britain, at least £4.46 billion, dwarfs the 1992 figure. Still, it is less than the 2015 auction, when Sky and BT paid a total of £5.14 billion for the three seasons through 2018.The Premier League deal is the latest example of Amazon’s wide-ranging ambitions. It took over the rights in April 2017 to stream Thursday night N.F.L. games from Twitter, and expanded its tennis content in November. The Seattle-based company has also sought to develop new scripted entertainment, making headway with shows like “Transparent,” though it still lags behind competitors like Netflix in this regard.It is not alone in…

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